You think it is easy to become a book reviewer? Think again. You are right when you say that anyone with a pen can become a book reviewer, but it doesn’t matter if no one reads what you write. And if you are writing on your own blog it is going to feel like you are writing to absolutely no one for a very long time unless you have some idea of the proper way to become a book reviewer. You need to think of four things: a place, to read, to write, and to promote.
Find an Outlet
Where are you going to write that it matters? Or even if it doesn’t matter, where people will read it. Nothing is more frustrating than writing perfectly entertaining reviews than to have not one person read them. You need to find the best place to share your info.
There are hundreds of places to share your info. The easiest are the free blogging sites like: blogger.com, WordPress.com, Tumblr.com, and many more. These are great for beginners, but you aren’t going to be great with these.
You need your own platform. I always recommend WordPress.org (not WordPress.com, they are different). This requires some investment, but lets you create a custom site that is exactly what you need. You can work with SEO on the site and have it ready to make some awesome content that is easy to share. It also lets you own the URL giving you control. Don’t let someone else control your writing since it belongs in your hands (even if you accidentally delete it).
Otherwise, you can ask other blogs to be part of their site to contribute. I think it is better to have a place all to your own though.
Read the books you love and read only the ones you want. Be picky, be a jerk, be what you want. Don’t just take anything people throw at you. Discriminate so you can write better. Choose what you want. It is so important to be passionate about the book you chose even if you hate it after. Good writing starts with a good book or terrible book you expected to be good.
Write well and write interesting. Nothing is worse than a point by point style of a review (sometimes it is nice to see at the bottom as a summary though). You need to engage the reader with your words and make them see your point. Not only understand it, but feel your feelings. You have to realize you are affecting their buying decision and you want to convince them. Not only is convincing them what you set out to do when you become a book reviewer, but it is what they expect. If you don’t try to convince them to buy or not to buy they will be disappointed. And you will be disappointed by the lack of people reading you blog.
To become a book reviewer you need readers. So you need to promote your blog. Don’t worry too much, but do it every day. A little everyday goes farther than anything else. Once promotional effort a day is better than nothing.
Twitter: Do it once a day. Use hash tags, for example: #bookreviews #fiction #fantasyreview @author’s name
Facebook: Write something about books every day. Tell your friends, share a review with a specific friend, start a Facebook page.
Other Blogs: Write comments on the same book you reviewed, build a relationship, argue, ask for a link from their site.
SEO: Learn about SEO and ensure your reviews adhere to it since it will help at some point in the future.