Book Marketing – 3 Tips For an Online Book Review

Book marketing used to require live book tours, where authors visited bookstores all over the country, making speeches and reading from their books. These tours were supplemented by book reviews in newspapers and magazines. Reviewers in those print media would receive complimentary review copies, often in pre-publication form as Advance Reading Copies (ARCs).

Today fewer publishers are willing to pay for live book tours and few authors enjoy the hassles of 21st century air travel followed by impersonal hotel rooms. These days more and more authors and publishers are turning to online reviews, especially reviews published in the Amazon online community.

Amazon has become so critical to book sales that publishers now send ARCs to ordinary people who are the most prolific and effective online reviewers. Authors allocate a hefty portion of their publishing budget to getting online book reviews.

Yet many authors hold inaccurate beliefs about what they need to get an online book review. The steps are actually quite simple and easy to follow.

First, there is no need to pay anyone to write a review for your book. You will be wasting money and you will most likely not get a quality review.

A better idea: Use your book review budget to buy extra review copies and send them to the reviewers who seem most suited to review books in your field. If your book is a how-to manual for training an adopted dog, look for reviewers who seem to like books about dogs. Some will even mention the breed of their dog in their reviews and/or online bios.

Second, offer reviewers a complete hard copy of your book. A hard copy doesn’t mean a hard back book; most reviewers will work with paperbacks. However, reviewers often resist reading pdf copies online and they most likely will balk at the idea of printing their own copy of a 250-page book at their expense.

With the increasing popularity of readers, these preferences may change. Always ask before sending a pdf file and be prepared to offer a print copy.

Third, after someone agrees to review your book, simply send the book. You do not need to send promotional material. Editors of print book review sections and managers of book stores will be concerned with the book’s publicity plans. Most online reviewers are ordinary people who just want a good book.

Do not write to the reviewer asking, “Where is my review?” Reviewers tend to have stacks of books on their coffee tables, all awaiting review. They may choose not to review a book if they realize they would have to write a negative review, especially if the book appears self-published or from a very small press.

While it’s nice to get a thank you note after a review, this step is not at all necessary. Even more important, do not complain about your review. A few negative or neutral reviews might actually help your book. Readers realize you didn’t get all your friends to write puff pieces.

Some authors actually write reviews of their own books to respond to reviewers. They write comments on reviews to defend themselves. These efforts nearly always backfire. If the reviewer was wrong, others will jump in to make corrections. As an author, you would not make a favorable impression by attacking the reviewer (although it can be tempting to do so).

Book Promotion and Book Marketing With Online Book Reviews

Book promotion used to be all about book tours and book reviews in print media. These days the reviews that count are not all in the print media. They’re mostly on online bookstores, especially the Amazon bookstore community.

Amazon has become so powerful that authors will invest scarce resources to get reviewed there. Many authors have false beliefs about what it takes to get an online book review. It’s actually quite simple and straightforward.

As a prolific reviewer and a published author, I have experienced the process and have some tips to share with authors who want to make online reviews a key part of their book promotion.

First, I am horrified to learn that authors pay freelancers and agencies to write reviews for them. This is a huge waste of money. Instead, use your budget to send review copies to the most prolific reviewers in your genre. Read the reviewer’s past reviews to discover his or her tastes. For example, if you have a book on parenting newborn babies, look at other books on this topic. Notice which reviewers seem genuinely interested. They’ll probably be happy to review your book, too.

Anyway, one or two great reviews will not save your book. Even if one or two reviewers think your book ranks up there with War and Peace and the top-selling Stephen King novel, they can’t save your book. It’s the cumulative ratings that create viral marketing for your book.

Do not ask reviewers to write a review based on one chapter or a pdf version of the book. Send a hard copy of the whole book.

Once a reviewer agrees to consider reviewing your book, move on to your next marketing step. Do not hound the reviewer. Most prolific reviewers have backlog of books in the “To Review” pile. Some reviewers will choose not to review a book (especially one from a self-published author or small press) if they don’t like the book. They reason that it’s going nowhere,so why add to the author’s pain?

And you cannot complain about your review. Believe it or not, the most convincing reviews are balanced. The puffy reviews are not taken seriously. Online readers are smart and their authenticity radar is finely-tuned.

Do not spend a lot of money on packaging. Skip the gold wrapping paper, ribbons and glossy flyers. I can’t imagine how they would influence a reviewer.

In fact, the best way to get a handful of 4-star and 5-star reviews is to (drum roll, please!) write a good book. Nothing will compensate for a bad book, even if you somehow convince your friends and family to write glowing reviews. The online book community will pick up vibes from those reviews and you may be worse off. Readers actually complain, “The first 20 reviews look like they came from the author’s mother.”

Promoting and Marketing a Book by Writing Online Book Reviews

Gone are the days when authors had to depend on the print media for promoting and marketing their books. With the passage of time, marketing strategies have changed. Just as a webmaster depends on a firm that renders website content writing services to provide enticing content for his website, similarly the popularity of a book depends on its good online reviews that millions read every day. Online book review writing is becoming immensely popular these days. The online text reviews are available in many online bookstores like the Amazon bookstore community. Amazon is one of the significant sites that promote book review writing and authors are even ready to invest their resources to get their book reviews live on Amazon. However, many writers have a wrong notion about online book reviews. They believe that getting an online text review is a complicated process. But actually it’s quite simple.

Here are some tips for the upcoming authors who really want to make their online reviews important part of marketing and promoting their books.

Firstly, the authors need to know that there are firms rendering online content writing services who can help the author to generate interesting reviews. These firms employ talented copywriters who can write and post these reviews in relevant websites so that millions of online readers can read those reviews. As an author all you need to do is to find out about these online copywriting firms whose copywriters can help in review writing and in making that evaluation viral.

However, as an author you should also know that a few great and enticing reviews will not mark you as a great writer or make your book popular among millions. One of the vital aspects of online book marketing is that your book needs to get good rating at the different websites.

If you ask the content writers of an online copywriting firm to evaluate your book, make sure to mention certain points. You should specifically tell them not to write a review of one chapter or a particular portion in the book; instead ask them to evaluate the entire book, focusing on the minute details.

Once a firm rendering website content writing services, agrees to evaluate your book, you should also depend on them for the marketing of your book. Remember, the experts of a firm know how to structure a book review that entices the online readers.

Moreover, only the experts are aware of the book reviewing sites that generate maximum traffic and where your book review will be read and appreciated by millions of readers. Whether your book will become popular among the readers or will it soon lose its charm depends on its review. An enticing, compelling and interesting online review is ideal for promoting and marketing a book.